Introduction to Brand Design | Graphic Design Mastery - Lindsay Marsh

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Master The Entire Branding Process - Level 4

Getting Started

Course Introduction (3:57)
Join The Student Branding Facebook Group (2:20)
DOWNLOAD COURES RESOURCES HERE

Mastering the Brand Design Brainstorming Process

Introduction to Brand Design (8:46)
Introduction to Brand Design - Part 2 (5:16)
The Client Brief (14:36)
Research (6:57)
Target Audience (10:12)
Finding Direction (6:55)
Putting Together Our Style Ideas (15:08)
Putting Together Our Style Ideas - part2 (8:04)
Brand Position (6:53)
Word Association (3:30)
Word Mapping (10:12)
Sketching Warp Up (5:08)
Sketching Sushi Club (14:29)

Logo Design

Getting Started (9:21)
Knife Concept (10:37)
Seal Graphic Concept (7:57)
Typography (14:49)
Choosing Our 3 Concepts (14:55)
Refining Concept Number 2 (10:01)
Logo Design -BONUS-Mockup (4:39)
Third Concept (5:36)

Developing A Logo System

Perfecting and Gridding our Logo (14:40)
Gridding (13:08)
Alternitive Presentations (8:09)

Developing a Typographic System

An Overview (6:01)
Examples (6:41)
Menu Layout (7:56)
Menu Layout - Part2 (9:05)
Typescale (5:20)

Developing a Color System

How to Choose Color (8:31)
Psycology of Color (10:57)
Flexible Color Systems (6:34)
Creating Our Chopstick Wrapper (13:38)
Wrapper Layout Design (5:52)
Different types (11:51)
Applying Our Colors to Our Menu (9:36)

Creating a Brand Voice

Brand Language (14:31)

Photography System

Photography Rules (7:44)

Other Branded Assets

T-Shirt Design (13:28)
Delivery Bag (10:59)

Client Presentation

Lesson1-HowtoPresentYourWork-Introduction (6:08)
Lesson2-ClientPresentation-Examples (15:09)
Lesson3-SushiClubPresentation (11:49)
Lesson4-SushiClub-ClientPresentation-Part2 (7:36)
Lesson5-AppIcons (10:46)
Lesson6-ClientPresentation-Exporting (5:26)

Behance Portfolio Presentation

Lesson1-PortfolioCaseStudy (10:21)
Lesson2-PortfolioBuilding-part2 (10:03)
Lesson3-Portfolio-CaseStudy-Part3 (11:54)
Lesson4-LoadingOurCaseStudyOnBehance (6:49)
Lesson5-BehanceTemplate_ (0:34)

Brand Standards Guidelines

Lesson1-BrandStandards-Examples (9:49)
Lesson2-BrandGuidelines-part2 (12:11)

Introduction to Brand Design

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